Agency is eligible to purchase targeted traffic in Programmatic ecosystem in two ways – through technical partners who have an access to Ad Exchanges or through their own buying platform – Trading Desk.
Nominal Technology developed its own Trading Desk simultaneously connected to several major DSPs which allows to purchase their inventory.
Advantages of using own Trading Desk are as follows:
- No need to connect separately to each DSP that significantly saves time for personnel training to purchase traffic directly through DSP efficiently;
- As we specialize in Programmatic Buying for years, we have huge experience in launching of advertising campaigns and media costs optimization;
- Running advertising campaigns repeatedly for the same clients for a long period of time we accumulate bidding and other data which subsequently can be used to drive quality KPIs when rerunning;
- Trading Desk also memorizes earlier accumulated data on certain segments, and when running an advertising campaign for a similar client look-alike modeling is applied and new target segments are searched;
- Reporting is available in real time and on any stage of advertising campaign running providing a client with all the quality and quantity metrics.