INTRODUCTION:
Client: Sport club chain
Task: Increasing the number of new members
SOLUTION:
1. Geo-fencing set up for the whole campaign: targeting users who live or work close to the club.
2. Utilizing native ads offering the best program for those who are interested in a healthy lifestyle.
3. Search ads with restriction on the specific areas of the city.
4. Lead ads on Instagram and Facebook. By filling a special form the user could choose between an invitation to 2 free trainings or 1 personal training with an instructor.
5. Retargeting on social media. Displaying ads on the website with a special offer for the exact membership program the user indicated interested in.
RESULTS:
- Total calls and requests number increased by 214.52%, compared to the period before the advertising campaign
- 14,9% growth in the number of new members
- 19,6% increase in the daily visits
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