Programmatic campaign for a fashion app
How programmatic helps increase app installment and in-app purchases for a fashion store
We ran the multi-channel ad campaign to capture users’ attention using banners, interstitials, and native ads. Conducting A/B-test, we figured out the best performing creative and message, and focused on these to drive the efficiency of the ad campaign more. AI algorithms were analyzing a large amount of data to accurately target and show ads to users who indicated a high likelihood of installing. Additionally, we set up look-alike targeting, which increased reach to successfully show ads to high-intent users who were similar to the client’s target audience.
Through this high-impact ad campaign, we completed the client’s task. By removing segments with a low level of conversions, working on performance, and both manual and Bid Factors optimization, the campaign finished with high efficiency and saw a significant return on investment.