Programmatic advertising is a modern way to buy advertising online and optimize your digital campaigns automatically.
Learn how programmatic advertising can transform your marketing and improve your advertising campaigns in our course, “Programmatic Buying” by NT Academy.
YOU WILL LEARN
To understand how programmatic advertising & RTB works
To explore the programmatic trading ecosystem
How data can be gathered and what types of data are used in programmatic advertising
How to choose strategies for different types of campaigns based on the main KPI
To understand the peculiarities of the pricing models of programmatic advertising
What kind of media advertising channels and format are used in programmatic advertising
How to analyze and evaluate the results of programmatic ad campaigns
Who this course is for
NT Academy courses are not only for marketers and advertising professionals. Our courses are for anyone who plans, manages, buys, or sells digital media and wants to further their knowledge of programmatic advertising buying.