It's high time to say goodbye to cable TV. Let's talk about what connected TV and OTT are, and why marketers should pay attention to them?

How should retailers adapt their ad strategies to efficiently interact with users and drive sales? Let’s look at five point in our new article.

Traveling among APAC customers on the rise so it’s time to upgrade your ad strategy considering new behavior tendencies and peculiarities.

E-commerce continue to play an important role in the shopping world. Let's take a look at the developing of e-commerce market, users behavior and learn how to develop ad strategy for this sphere.

The E-commerce world is a big one with constantly changing trends and users behavior. We look at it for 2023, and talk about the most actual in our article.

Target audience, what is it? How can you determine it? Our article reveals all you need to know about it to enhance marketing strategy.