Programmatic campaign for a retailer
How the audience-first cross-channel campaign is helped online retailer increase sales
We leveraged a three-pronged approach creating custom segments, using behavioral targeting and cross-device synchronization to deliver the ad messages at the right devices. NT programmatic platform identified potential customers with the highest likelihood of conversions to show them interactive banners. Interactive ads are non-intrusive and catchy, meaning they stand out in the background and capture users’ attention, increasing engagement and the number of site visitors.
Additionally, our team launched the dynamic retargeting campaign with a special offer for users who abandoned a shopping cart or who were interested in certain products to boost conversions.