INTRODUCTION
Client: Packaged fruit juice manufacturer
Task: Brand campaign to grow juice brand recognition after rebranding
SOLUTION
- Implementing brand lift tool to measure the impact of brand campaigns. Performing initial assessment of the brand awareness level.
- Using target options based on potential customers’ interests:
- healthy nutrition
- sports, keeping fit
- leading active lives
- natural and organic products
- Launching video campaign advert via NT Programmatic Platform in order to cover the majority of video inventory placed on popular websites.
- Displaying animated banners with personalized content for a target audience based on demography. Demonstrating colorful creatives based on flavor demands from young audience, and displaying natural and quality features for adult audience.
RESULTS
- Target audience outreach amounted to 94,6%
- Brand inquiry volume increased by 198,2%
- Total sales dynamics changed: the average monthly increase amounted to 102,2% -108,5%