INTRODUCTION
Client: Pub with own brewery
Task: Increasing the pub recognition and attracting local visitors
SOLUTION
1. Segmenting target audience with NT DMP data:
- middle-class employees that live or work nearby and could visit the pub
- partiers that attend a lot of parties and events, they like socializing and drinking
- beer lovers that could be interested in the production of the pub brewery
2. Display advertis with a banner that offers a special discount for those who will tell promo-code while making an order.
3. Using geo-fencing with a small radius (about 1 mile) in order to attract an audience within the pub walking distance.
4. Displaying ads on mobile devices more frequently within geo-fencing radius at peak visiting time.
5. Launching a campaign advert on social media with carousel ads displaying promoted sets including beer and snacks.
RESULTS
- The visit to the pub during the campaign increased by 4,42 times compared to the previous period, which exceeded the customer’s expectations by 2,4 times
- The sales during the campaign increased by 21,8%
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