INTRODUCTION
Client: Hyundai dealership
Task: Increasing sales of Hyundai Solaris with special offer from the dealer
SOLUTION
1. Using NT DMP platform in order to locate your target audience consisting of users with the following behavioral features:
- looking for a new car in mid-lower price range
- looking through the topics dedicated to choosing a car
- interested in Hyundai cars
- took an interest in Hyundai Solaris or competitive models
2. Launching a display campaign advert with customized ads and special offer from car dealership.
3. Advertising on YouTube. Utilizing 30-seconds video ad with a complementing banner offering a test-drive. Applying geo-targeting settings which allows us to spread our advertising efforts to potential customers within a designated area.
4. Displaying lead ads on Instagram Stories. After sending a completed form, potential customers confirmed receiving a call-back from Hyundai dealership.
5. Optimizing digital campaign strategies throughout the campaign period.
RESULTS
- Audience involvement on the client’s website confirmed by good quality of traffic: the page viewed per session indicator increased to 3,1 pages compared to other advertising channels
- Targeting strategies provided CTR of 0,41%
- 27,3% increase in the number of calls to the dealership compared to the previous period
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