INTRODUCTION
Client: International Ice Hockey Federation (IIHF)
Task: Carrying out an advertising campaign in order to find volunteers online
SOLUTION
- Gaining attention to volunteers’ recruitment for the next tournament managed by the IIHF by launching display advert with banners containing general info and invitation.
- Launching a video campaign advertising popular social media – Facebook and Instagram.
- Setting up retargeting for users who started filling the form but didn’t submit it. Offering them to change their mind and become a part of an organizing team.
- Utilizing companion banner on YouTube with the invitation to become a volunteer with context targeting to videos related to ice hockey.
RESULTS
- The average CTR amounted to 0,46%
- The number of applications increased by 215,1% compared to the previous period
- The average percentage of viewing the video ad until the end amounted to 97,3%
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