Client: New Balance dealer
Task: Attracting visitors to the dealer’s new online store
1. Allocating target audience for the campaign: male and female users aged 20 and over, sports enthusiasts, upper-middle-class segment.
2. Starting display campaign advert with a coupon that gives a $10 discount.
3. Dynamic retargeting setting for users who didn’t complete the purchase.
4. Social media retargeting for users who viewed more than 3 product cards.
5. Online analytics of synthetic indicators and instant correction of the strategy according to the current results. The final metrics analytics of the site.
- Display advertising CTR amounted to 0,42%
- The average session duration increased by 138,7% and amounted to 4:56 minutes
- The bounce rate amounted to 41,8%
- The rate of viewing the site amounted to 5,23 pages
- The number of new visitors increased by 129,8%