1. Allocating target audience for the campaign: male and female users aged 20 and over, sports enthusiasts, upper-middle-class segment.

2. Starting display campaign advert with a coupon that gives a $10 discount.

3. Dynamic retargeting setting for users who didn’t complete the purchase.

4. Social media retargeting for users who viewed more than 3 product cards.

5. Online analytics of synthetic indicators and instant correction of the strategy according to the current results. The final metrics analytics of the site.