/en/cases-en/children-s-products-online-store/<

Programmatic campaign for a retailer

  • How the audience-first cross-channel campaign is helped online retailer increase sales

Goal

The online retailer looked for a way of effective advertising efforts for boosting sales of children’s goods. To do so, we developed a comprehensive ad strategy including different ad channels for each sales funnel stage to better message delivery aimed to increase online conversions.

Ad Strategy

We leveraged a three-pronged approach creating custom segments, using behavioral targeting and cross-device synchronization to deliver the ad messages at the right devices. NT programmatic platform identified potential customers with the highest likelihood of conversions to show them interactive banners. Interactive ads are non-intrusive and catchy, meaning they stand out in the background and capture users’ attention, increasing engagement and the number of site visitors.

Additionally, our team launched the dynamic retargeting campaign with a special offer for users who abandoned a shopping cart or who were interested in certain products to boost conversions.

RESULTS

Both manual and Bid Factors optimization helped us increase the volume of key shopper activities to drive conversions. Cross-device synchronization helped deliver messages with optimal frequency to users on the right devices.
2,7 times
increase in online orders
27,4%
increase in the number of repeat purchase
1,8 times
increased in order sum

Other cases

Case Studies
Programmatic campaign for a 5-star hotel
Read more
Case Studies
Programmatic campaign for sport club
Read more
advertising campaign for auto dealer, how to promote auto dealer, marketing for auto business
Case Studies
Programmatic campaign for a Toyota dealer center
Read more
Case Studies
Programmatic campaign for a fashion app
Read more
Case Studies
Programmatic campaign for a Hyundai dealership
Read more
Case Studies
Programmatic campaign for insurance companies
Read more
how to promote delivery service
Case Studies
Programmatic for a food delivery app
Read more
marketing for a cafe, how to promote pub
Case Studies
Programmatic campaign for a pub
Read more
Case Studies
Programmatic campaign for a packaged juice manufacturer
Read more
Case Studies
Programmatic campaign for the Ice Hockey Federation
Read more
Case Studies
Programmatic campaign for a casual mobile game
Read more
Case Studies
Programmatic campaign for a retailer
Read more
Case Studies
Programmatic campaign for online tour reservation system
Read more
CONTACT US
Ready to make your next campaign a success?
We are!

    First name and Last name*

    Company or Website URL

    Phone number

    Your message

    This site is protected by reCAPTCHA and the Google 
    Privacy Policy and Terms of Service apply.