Goal

The online retailer looked for a way of effective advertising efforts for boosting sales of children’s goods. To do so, we developed a comprehensive ad strategy including different ad channels for each sales funnel stage to better message delivery aimed to increase online conversions.

Ad Strategy

We leveraged a three-pronged approach creating custom segments, using behavioral targeting and cross-device synchronization to deliver the ad messages at the right devices. NT programmatic platform identified potential customers with the highest likelihood of conversions to show them interactive banners. Interactive ads are non-intrusive and catchy, meaning they stand out in the background and capture users’ attention, increasing engagement and the number of site visitors.

Additionally, our team launched the dynamic retargeting campaign with a special offer for users who abandoned a shopping cart or who were interested in certain products to boost conversions.

RESULTS

Both manual and Bid Factors optimization helped us increase the volume of key shopper activities to drive conversions. Cross-device synchronization helped deliver messages with optimal frequency to users on the right devices.