Programmatic in Pakistan

  • APRIL 5, 2022
  • Author: Irina Rubanenko

The Future Scope of Digital Marketing in Pakistan is growing day by day. It shows that the demand for digital marketing professionals is increasing in the coming years and certification for digital market training is at the top. 

Despite programmatic buying being an excellent tool for the digital market in this country, it is considered to be the perfect method for breaking through digital advertising barriers.

Digital Ad Market

Over the last few years the opportunity of digital marketing in Pakistan has undoubtedly boosted. Ad spend is gradually bouncing back to pre-pandemic growth globally. According to Statista, ad spending in the Digital Ads market is projected to reach US$71m in 2022. 

It is also expected that the Digital Advertising market will significantly increase revenues in a few years through programmatic advertising.

Available Audience

There were 82.90 million internet users in 2022. Kepios analysis indicates that internet users increased by 22 million (+35.9%) between 2021 and 2022. The available audience for internet advertising – more than 6.12 B impressions.

And it should be noted that the number of mobile connections increased by 5.6% and they were equivalent to 82.2% of the total population in 2022.

As for Pakistani social media users, there are 71.70 million in this year. This is similar to 31.5% of the total population.

Ad Formats

The market’s largest segment is Search Advertising with a volume of US$32m in 2022. Based on the growing popularity of social networks and mobile apps, video and mobile advertising formats are also prevalent in the Pakistani digital market.

Ad Inventory

Top Websites Ranking
  • google.com, youtube.com, facebook.com, whatsapp.com, instagram.com, twitter.com, netflix.com, linkedin.com, google.com.pk, fiverr.com, daraz.pk, olx.com.pk 
Top SSPs used in Pakistan
  • Indexexchange
  • Rubicon Project
  • OpenX
  • PubMatic
  • AppNexus
  • Spotxchange

E-commerce Market in Pakistan

The COVID-19 pandemic has shifted consumer behavior in Pakistan. Besides the dip in retail shopping and a surge in online buying, the demand for online news, videos and even home-entertainment solutions has been on the rise.

Pakistan is the 37th largest market for eCommerce with a revenue of US$6 billion in 2021, placing it ahead of Iran and behind Israel. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years.

The e-commerce sector has focused mainly on consumer products. Online customers in Pakistan search for and purchase consumer electronics, make employment queries, receive online education and counseling services, sell/purchase and gather information on vehicles, computers, financial and countless other products and services. 

Market Peculiarities

There has been a lot of talk in the recent past about bringing Pakistan into the future and creating a ‘Digital Pakistan’. The country has been making progress to make its ambitions a reality. 

The Digital Ads market is developing rapidly and the programmatic is an effective way that helps generate income for business, especially given how the Pakistani audience is actively using the Internet. But with issues of connectivity, affordability, online safety and sporadic bans still being the pressing concerns, a lot of work remains to be done.

Blog
Meta-DSPs help marketers achieve the best results in a cost-efficient way while unifying the strengths of the strongest different platforms.
Read more
audience targeting in digital advertising, how does audience targeting work
Blog
Targeting allows getting across to motivated consumers without having to deal with irrelevant audiences who won’t purchase your product.
Read more
social media platforms for advertising, audience of social networks
Blog
Social media rules the world: let’s see the most popular platforms and how they can help advertisers reach their target audience correctly.
Read more
digital advertising market in austria, programmatic advertising market in austria
Blog
The potential of programmatic ads in Austria is clear: it’s an incredibly growing industry. Let’s learn more about market features and forecast in our article.
Read more
digital advertising market in nigeria, programmatic advertising market in nigeria
Blog
Nigeria is one of the largest advertising markets in Africa with its features and peculiarities. Let’s learn more about it in our article.
Read more
DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising
Blog
DOOH ads are the best choice for brands who want to reach their audience wherever they are. Let's learn more about DOOH advertising in our article.
Read more
Blog
How should retailers adapt their ad strategies to efficiently interact with users and drive sales? Let's look at five point in our new article.
Read more
telegram marketing, advertising on telegram messenger for brands
Blog
Telegram is a promising ever-growing platform for brands with engaging audiences and efficient ads. Let’s learn more about it in our article.
Read more
digital advertising market in philippines, programmatic advertising market in philippines
Blog
Here are the main features and market peculiarities for programmatic media buying in the Philippines, and its outlook for future growth.
Read more
Blog
Here are the main features and peculiarities of digital advertising market and future prospects for programmatic buying in Switzerland.
Read more
Blog
Users’ behavior is changeable. So brands should find a way to adapt to it. Customer journey analytics can help. Learn more in our article.
Read more
Blog
Google will block third-party cookies by 2022. Here we prepared useful tips on how marketers can adapt to perform in a cookieless future.
Read more
digital advertising in saudi arabia, programmatic advertising in saudi arabia
Blog
Saudi Arabia has huge potential for programmatic ads. However, there are some peculiarities of the ad market. Let's learn more in our article.
Read more
Blog
As a marketer, the best way to maximize the return on investment of media spending is to truly understand consumer behavior. Let’s break down the African online consumer behavior in our article and how to apply these trends in ad strategies to outperform KPIs.
Read more
digital advertising market in egypt, programmatic advertising egypt
Blog
Egypt is one of the largest digital markets in the MENA region with a wide audience and opportunities for brands. Let’s learn more about that in our article.
Read more
e-commerce trends 2023
Blog
The E-commerce world is a big one with constantly changing trends and users behavior. We look at it for 2023, and talk about the most actual in our article.
Read more
Blog
Let’s see the main features and market peculiarities of programmatic advertising market in Indonesia, and prospects for its development.
Read more
digital advertising market in poland, programmatic advertising in poland, programmatic market in poland
Blog
Poland is one of the fastest growing markets for programmatic advertising. Let’s learn deeper about outlooks and market peculiarities in our article.
Read more
Blog
Programmatic is one of the most useful ad technologies. Here are the main programmatic trends and market peculiarities of Nordic region.
Read more
advertising on connected devices, what is it ctv advertising, what is ctv ads
Blog
It's high time to say goodbye to cable TV. Lets talk about what connected TV and OTT are, and why marketers should pay attention to them?
Read more
Blog
Programmatic is one of the most useful and dynamic ad technologies. Here are the main programmatic market peculiarities of APAC region.
Read more
digital advertising market in armenia, programmatic advertising in armenia
Blog
Armenian digital ad market is moving towards programmatic advertising. So let’s learn about potential and market peculiarities in our article.
Read more
Blog
In-game advertising can help brands drive engagement, outreach and conversions. Let’s learn more about in-game ads in our new article.
Read more
Blog
Games are conquering the world in different ways: video games, interactive serials with a possibility to control actions of the main hero, and, of course, gamification in advertising. So let’s find out why games are so popular and effective and how marketers can use them.
Read more
programmatic advertising in pakistan, advertising market in pakistan
Blog
Here are the main features and peculiarities of digital advertising market and future prospects for programmatic buying in Pakistan.
Read more
what is target audience, how to define target audience
Blog
Target audience, what is it? How can you determine it? Our article reveals all you need to know about it to enhance marketing strategy.
Read more
Blog
Programmatic buying dominates in the Canadian digital advertising market. Here are the main features and programmatic peculiarities of Canada.
Read more
digital advertising market in australia, programmatic advertising market in australia
Blog
Stay on top with the main features and peculiarities of digital advertising market and future prospects for programmatic in Australia.
Read more
what is native advertising
Blog
Native ads that are programmatically bought and placed offer brands the ability to capitalize on increased relevance and personalization.
Read more
digital advertising market in south africa, programmatic advertising market in south africa
Blog
The South African digital market shows considerable growth. Here are the main features and programmatic peculiarities of those countries.
Read more
digital advertising market in cyprus, programmatic advertising market in cyprus
Blog
Cyprus' digital advertising market has seen significant growth. Let’s learn more about peculiarities and statistics in our article.
Read more
Blog
The main features and peculiarities of digital advertising market and future prospects for programmatic buying in The United Arab Emirates.
Read more
what is people-based marketing, people-based marketing efficiency
Blog
People-based marketing helps brands provide personalized experiences for users, improve communication with users and so on. Learn more in our article.
Read more
digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal
Blog
Here are the main features and peculiarities of digital ads market and future prospects for programmatic buying in Spain and Portugal.
Read more
Blog
Traveling among APAC customers on the rise so it's time to upgrade your ad strategy considering new behavior tendencies and peculiarities.
Read more
how brands can prepare for holidays, how to prepare advertising strategy for holidays, holiday marketing advices
Blog
Holiday marketing can be tricky: there’re a lot of doubts and competitors. So NT talks about how to prepare an ad campaign for the holiday in 2022.
Read more
Blog
Marketing business during a crisis can be tricky if brands launch ads blindly, so here are some tips to aid efficient advertising in times of crisis.
Read more
Blog
Let’s take a look at the main features, market peculiarities and future prospects for programmatic ads in Singapore, Vietnam and Myanmar.
Read more
digital advertising market in mena region
Blog
Programmatic is one of the most popular advertising technologies. Let’s see the main programmatic market peculiarities of MENA region.
Read more
Blog
First-price auction is a new reality of the ad world. So let's go back to the basics and learn about the second and first-price auction: what it is, how it works, etc.
Read more
digital advertising market in iran, programmatic advertising market in iran
Blog
Advertising market is quite different in Iran, especially when it comes to digital ads. Let’s learn more about digital ads market peculiarities in our article.
Read more
Blog
India has one of the most steadily-growing advertising markets in the world. Here are the main features for programmatic buying in India.
Read more
effectiveness of tiktok advertising, how much profit tiktok ads can get for brands
Blog
Marketers are interested in how many effective ads and benefits there are on TikTok. We tell about this and take for example ad campaign NYX.
Read more
Blog
Look-alike helps to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
Read more

Blog
Programmatic in Canada
how brands can prepare for holidays, how to prepare advertising strategy for holidays, holiday marketing advices
Blog
How brands become the most powerful Jedi with ad campaign for 2022 holiday season
digital advertising market in austria, programmatic advertising market in austria
Blog
Programmatic in Austria
Blog
Customer journey analytics & customer journey map: what brands should know about them
Blog
Programmatic in India
digital advertising market in armenia, programmatic advertising in armenia
Blog
Programmatic in Armenia
Blog
Programmatic in the United Arab Emirates
digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal
Blog
Programmatic in Spain & Portugal
what is target audience, how to define target audience
Blog
What is a Target Audience and How to Determine Yours in 2023
Blog
First-price vs second-price auction: what is it and what are the differences
Blog
The Role of Gamification in Modern Advertising
Blog
Advertising for retail businesses: how to improve ad strategy
what is people-based marketing, people-based marketing efficiency
Blog
What brands should know about people-based marketing: what is it and how works
Blog
Everything you need to know about look-alike targeting
Blog
Programmatic in Singapore, Vietnam & Myanmar
social media platforms for advertising, audience of social networks
Blog
Choosing the right social media to reach your target audience
digital advertising market in mena region
Blog
Programmatic in MENA region
Blog
Programmatic in Nordic region
e-commerce trends 2023
Blog
5 e-commerce trends to follow in 2023
digital advertising market in poland, programmatic advertising in poland, programmatic market in poland
Blog
Programmatic in Poland
Blog
Programmatic in Switzerland
digital advertising in saudi arabia, programmatic advertising in saudi arabia
Blog
Programmatic in Saudi Arabia
telegram marketing, advertising on telegram messenger for brands
Blog
Telegram Marketing: What Are Ads On Telegram and Why Brands Should Use It
Blog
What is Meta-DSP and what are its advantages
audience targeting in digital advertising, how does audience targeting work
Blog
Audience targeting in programmatic
Blog
Make brand marketing strategy stand out with in-game advertising
digital advertising market in iran, programmatic advertising market in iran
Blog
Programmatic in Iran
Blog
Advertising in Tough Times: How to Communicate Efficiently with Users
Blog
Programmatic in APAC region
programmatic advertising in pakistan, advertising market in pakistan
Blog
Programmatic in Pakistan
digital advertising market in nigeria, programmatic advertising market in nigeria
Blog
Programmatic in Nigeria
digital advertising market in australia, programmatic advertising market in australia
Blog
Programmatic in Australia
digital advertising market in philippines, programmatic advertising market in philippines
Blog
Programmatic in the Philippines
effectiveness of tiktok advertising, how much profit tiktok ads can get for brands
Blog
Effectiveness of advertising on TikTok
Blog
Programmatic in Indonesia
DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising
Blog
DOOH: What is it and why is it so effective?
what is native advertising
Blog
Why is native advertising so popular?
Blog
A cookieless era is coming: how advertisers can adapt
digital advertising market in cyprus, programmatic advertising market in cyprus
Blog
Programmatic in Cyprus
advertising on connected devices, what is it ctv advertising, what is ctv ads
Blog
New-era TV: let’s talk about what is CTV and its advantages
digital advertising market in south africa, programmatic advertising market in south africa
Blog
Programmatic in South Africa
digital advertising market in egypt, programmatic advertising egypt
Blog
Programmatic in Egypt
Blog
Africa goes digital: how brands may reach their target audience in this region
Blog
Ads for travel business: what’s new in the APAC region and how to reach its travelers
CONTACT US
Ready to make your next campaign a success?
We are!

    First name*

    Last name*

    Company or Website URL*

    Phone number*

    Your message

    This site is protected by reCAPTCHA and the Google 
    Privacy Policy and Terms of Service apply.