![](https://nt.technology/wp-content/uploads/2022/04/pakistan-min.png)
Programmatic in Pakistan
- Author: Irina Rubanenko
The Future Scope of Digital Marketing in Pakistan is growing day by day. It shows that the demand for digital marketing professionals is increasing in the coming years and certification for digital market training is at the top.
Despite programmatic buying being an excellent tool for the digital market in this country, it is considered to be the perfect method for breaking through digital advertising barriers.
Digital Ad Market
Over the last few years the opportunity of digital marketing in Pakistan has undoubtedly boosted. Ad spend is gradually bouncing back to pre-pandemic growth globally. According to Statista, ad spending in the Digital Ads market is projected to reach US$71m in 2022.
It is also expected that the Digital Advertising market will significantly increase revenues in a few years through programmatic advertising.
![digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal digital advertising revenue in pakistan](https://nt.technology/wp-content/uploads/2023/05/1-1.png)
Available Audience
There were 82.90 million internet users in 2022. Kepios analysis indicates that internet users increased by 22 million (+35.9%) between 2021 and 2022. The available audience for internet advertising – more than 6.12 B impressions.
And it should be noted that the number of mobile connections increased by 5.6% and they were equivalent to 82.2% of the total population in 2022.
As for Pakistani social media users, there are 71.70 million in this year. This is similar to 31.5% of the total population.
![most used social media platforms in pakistan most used social media platforms in pakistan](https://nt.technology/wp-content/uploads/2023/05/2-1.png)
Ad Formats
The market’s largest segment is Search Advertising with a volume of US$32m in 2022. Based on the growing popularity of social networks and mobile apps, video and mobile advertising formats are also prevalent in the Pakistani digital market.
![Popular ad formats in pakistan Popular ad formats in pakistan](https://nt.technology/wp-content/uploads/2022/04/shema-9.png)
Ad Inventory
Top Websites Ranking
- google.com, youtube.com, facebook.com, whatsapp.com, instagram.com, twitter.com, netflix.com, linkedin.com, google.com.pk, fiverr.com, daraz.pk, olx.com.pk
Top SSPs used in Pakistan
- Indexexchange
- Rubicon Project
- OpenX
- PubMatic
- AppNexus
- Spotxchange
E-commerce Market in Pakistan
The COVID-19 pandemic has shifted consumer behavior in Pakistan. Besides the dip in retail shopping and a surge in online buying, the demand for online news, videos and even home-entertainment solutions has been on the rise.
Pakistan is the 37th largest market for eCommerce with a revenue of US$6 billion in 2021, placing it ahead of Iran and behind Israel. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years.
![how much users shop online in pakistan how much users shop online in pakistan](https://nt.technology/wp-content/uploads/2023/05/3-1.png)
The e-commerce sector has focused mainly on consumer products. Online customers in Pakistan search for and purchase consumer electronics, make employment queries, receive online education and counseling services, sell/purchase and gather information on vehicles, computers, financial and countless other products and services.
Market Peculiarities
There has been a lot of talk in the recent past about bringing Pakistan into the future and creating a ‘Digital Pakistan’. The country has been making progress to make its ambitions a reality.
The Digital Ads market is developing rapidly and the programmatic is an effective way that helps generate income for business, especially given how the Pakistani audience is actively using the Internet. But with issues of connectivity, affordability, online safety and sporadic bans still being the pressing concerns, a lot of work remains to be done.
Read also
![programmatic advertising in pakistan, advertising market in pakistan](https://nt.technology/wp-content/uploads/2022/04/pakistan-1.png)
![digital advertising market in philippines, programmatic advertising market in philippines](https://nt.technology/wp-content/uploads/2020/10/philippines-1.png)
![digital advertising market in poland, programmatic advertising in poland, programmatic market in poland](https://nt.technology/wp-content/uploads/2022/06/poland-1.png)
![programmatic in apac region, programmatic market in apac region, digital advertising in apac region](https://nt.technology/wp-content/uploads/2019/11/apac-region-1.png)
![Advertising in Telegram](https://nt.technology/wp-content/uploads/2022/10/reklama-v-telegram-4-1.png)
![E-commerce trends for brands, e-commerce trends for next year, trends in e-commerce](https://nt.technology/wp-content/uploads/2023/06/e-commerce-1.png)
![in-game advertising, what is in-game ads](https://nt.technology/wp-content/uploads/2022/10/game-ad-1.png)
![social media platforms for advertising, audience of social networks](https://nt.technology/wp-content/uploads/2020/11/social-1.png)
![digital advertising market in egypt, programmatic advertising egypt](https://nt.technology/wp-content/uploads/2022/07/egypt-1.png)
![digital advertising market in nigeria, programmatic advertising market in nigeria](https://nt.technology/wp-content/uploads/2022/08/nigeria-1.png)
![What is people-based marketing. Benefits of people-based marketing, how to implement people-based marketing into strategy](https://nt.technology/wp-content/uploads/2022/07/people-based-1.png)
![](https://nt.technology/wp-content/uploads/2024/05/programmatic-for-b2b-1270x720-1.png)
![digital advertising market in australia, programmatic advertising market in australia](https://nt.technology/wp-content/uploads/2020/10/australia-1.png)
![](https://nt.technology/wp-content/uploads/2024/06/reklamnye-kreativy.png)
![](https://nt.technology/wp-content/uploads/2023/06/cza-1.png)
![how much effective is advertising on tiktok,effectiveness of tiktok advertising, how much profit tiktok ads can get for brands](https://nt.technology/wp-content/uploads/2021/10/tik-tok-1.png)
![digital advertising in switzerland, programmatic advertising market in switzerland](https://nt.technology/wp-content/uploads/2021/02/switzerland-1.png)
![top digital marketing trends for 2024, the biggest digital marketing trends to watch out in 2024](https://nt.technology/wp-content/uploads/2024/01/top-digital-marketing-trends-for-2024.png)
![](https://nt.technology/wp-content/uploads/2023/08/how-to-reach-african-online-consumers-1.png)
![DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising](https://nt.technology/wp-content/uploads/2022/09/dooh-3-1.png)
![digital advertising market in armenia, programmatic advertising in armenia](https://nt.technology/wp-content/uploads/2022/07/armenia-1.png)
![gamification in advertising, what is gamification and how to use gamification in advertising to boost profit](https://nt.technology/wp-content/uploads/2021/12/gamification-in-modern-advertising-1.png)
![What is look-alike targeting. How dos look-alike targeting work](https://nt.technology/wp-content/uploads/2022/05/look-alike-targeting-1.png)
![advertising on connected devices, what is it ctv advertising, what is ctv ads](https://nt.technology/wp-content/uploads/2023/06/ctvott-protiv-kabelnogo-tv-1.png)
![how brands may prepare for cookieless future](https://nt.technology/wp-content/uploads/2021/04/cookies.gif)
![Digital advertising market in Indonesia, Programmatic advertising market in Indonesia, Indonesia](https://nt.technology/wp-content/uploads/2022/04/indonesia-1.png)
![What is Meta-DSP and what are its advantages](https://nt.technology/wp-content/uploads/2019/11/meta-dsp-1.png)
![digital advertising market in south africa, programmatic advertising market in south africa](https://nt.technology/wp-content/uploads/2022/04/south-africa-1.png)
![digital advertising in canada](https://nt.technology/wp-content/uploads/2020/09/canada-1.png)
![Advertising for travel business in APAC, marketing for travel business in APAC](https://nt.technology/wp-content/uploads/2023/06/marketing-for-travel-business-in-apac-1.png)
![what is native advertising, Why is native advertising so popular?](https://nt.technology/wp-content/uploads/2019/09/why-is-native-advertising-so-popular_-1.png)
![digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal](https://nt.technology/wp-content/uploads/2022/04/portugal-1.png)
![digital advertising market in cyprus, programmatic advertising market in cyprus](https://nt.technology/wp-content/uploads/2022/08/cyprus-5-1.png)
![Intent marketing for brands. What is intent-driven marketing](https://nt.technology/wp-content/uploads/2023/10/intent-driven-marketing.png)
![advertising for retail business, how to increase revenue with ads for retailers](https://nt.technology/wp-content/uploads/2023/06/advertising-for-retail-business.gif)
![Marketing for holiday, advertising for holiday](https://nt.technology/wp-content/uploads/2022/10/rk-eng-1.png)
![digital advertising in saudi arabia, programmatic advertising in saudi arabia](https://nt.technology/wp-content/uploads/2022/05/saudi-arabia-1.png)
![advertising in tough times, marketing for tough times](https://nt.technology/wp-content/uploads/2022/09/advertising-in-tough-times-1.png)
![audience targeting in digital advertising, how does audience targeting work](https://nt.technology/wp-content/uploads/2019/07/targeting-1.png)
![digital advertising market in mena region](https://nt.technology/wp-content/uploads/2019/11/mena-region-1.png)
![digital advertising market in austria, programmatic advertising market in austria](https://nt.technology/wp-content/uploads/2022/07/austria-1.png)
![What is attention advertising, how to maximize users attention](https://nt.technology/wp-content/uploads/2023/12/attention-advertising-how-to-maximize-users-attention-1-1.png)
![](https://nt.technology/wp-content/uploads/2023/11/eng-mmm.gif)
![digital advertising market in iran, programmatic advertising market in iran](https://nt.technology/wp-content/uploads/2022/07/iran-1.png)
![what is first price auction, what is second price auction, what is the difference between second and first price auctions](https://nt.technology/wp-content/uploads/2022/07/auctions-1.png)
![](https://nt.technology/wp-content/uploads/2024/03/healthcare-marketing-advertising-1270x720-min.png)
![digital advertising market in the united arab emirates, programmatic advertising market in the uae](https://nt.technology/wp-content/uploads/2021/02/united-arab-emirates.png)
![Mrketing for finance business, how to promote finance products and service, marketing for banks](https://nt.technology/wp-content/uploads/2023/11/advertising-for-holidays-in-2024-1.png)
![](https://nt.technology/wp-content/uploads/2024/04/guide-for-brands-into-lead-generation-marketing-1270x720-min.png)
![digital advertising in india, digital advertising market in india, programmatic in india, programmatic advertising market in india](https://nt.technology/wp-content/uploads/2020/08/india-1.png)
![digital advertising in nordic region, programmatic advertising in nordic](https://nt.technology/wp-content/uploads/2019/11/nordic-region-1.png)
![Marketing for holidays 2023. Advertising for holidays 2023. How to improve ad strategy before holidays 2023. Holiday customers behavior trends 2023](https://nt.technology/wp-content/uploads/2023/10/advertising-for-holidays-in-2023.png)
![digital advertising in Singapore, Vietnam & Myanmar, programmatic advertising in Singapore, Vietnam & Myanmar](https://nt.technology/wp-content/uploads/2019/12/singapore-vietnam-myanmar-1.png)
![What is customer journey map. What is customer journey analytics. Everything you need to know about CJM & CJA. How much can CJM & CJA help business to boost efficiency of marketing strategy](https://nt.technology/wp-content/uploads/2022/06/cjm-3.0-1.png)
Read also
![digital advertising market in egypt, programmatic advertising egypt](https://nt.technology/wp-content/uploads/2022/07/egypt-1.png)
![](https://nt.technology/wp-content/uploads/2024/04/guide-for-brands-into-lead-generation-marketing-1270x720-min.png)
![top digital marketing trends for 2024, the biggest digital marketing trends to watch out in 2024](https://nt.technology/wp-content/uploads/2024/01/top-digital-marketing-trends-for-2024.png)
![digital advertising in switzerland, programmatic advertising market in switzerland](https://nt.technology/wp-content/uploads/2021/02/switzerland-1.png)
![in-game advertising, what is in-game ads](https://nt.technology/wp-content/uploads/2022/10/game-ad-1.png)
![digital advertising market in australia, programmatic advertising market in australia](https://nt.technology/wp-content/uploads/2020/10/australia-1.png)
![digital advertising market in philippines, programmatic advertising market in philippines](https://nt.technology/wp-content/uploads/2020/10/philippines-1.png)
![digital advertising market in austria, programmatic advertising market in austria](https://nt.technology/wp-content/uploads/2022/07/austria-1.png)
![DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising](https://nt.technology/wp-content/uploads/2022/09/dooh-3-1.png)
![audience targeting in digital advertising, how does audience targeting work](https://nt.technology/wp-content/uploads/2019/07/targeting-1.png)
![advertising on connected devices, what is it ctv advertising, what is ctv ads](https://nt.technology/wp-content/uploads/2023/06/ctvott-protiv-kabelnogo-tv-1.png)
![digital advertising in india, digital advertising market in india, programmatic in india, programmatic advertising market in india](https://nt.technology/wp-content/uploads/2020/08/india-1.png)
![](https://nt.technology/wp-content/uploads/2024/03/healthcare-marketing-advertising-1270x720-min.png)
![](https://nt.technology/wp-content/uploads/2024/06/reklamnye-kreativy.png)
![digital advertising market in armenia, programmatic advertising in armenia](https://nt.technology/wp-content/uploads/2022/07/armenia-1.png)
![digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal](https://nt.technology/wp-content/uploads/2022/04/portugal-1.png)
![digital advertising market in the united arab emirates, programmatic advertising market in the uae](https://nt.technology/wp-content/uploads/2021/02/united-arab-emirates.png)
![E-commerce trends for brands, e-commerce trends for next year, trends in e-commerce](https://nt.technology/wp-content/uploads/2023/06/e-commerce-1.png)
![What is attention advertising, how to maximize users attention](https://nt.technology/wp-content/uploads/2023/12/attention-advertising-how-to-maximize-users-attention-1-1.png)
![digital advertising in Singapore, Vietnam & Myanmar, programmatic advertising in Singapore, Vietnam & Myanmar](https://nt.technology/wp-content/uploads/2019/12/singapore-vietnam-myanmar-1.png)
![Advertising in Telegram](https://nt.technology/wp-content/uploads/2022/10/reklama-v-telegram-4-1.png)
![digital advertising market in poland, programmatic advertising in poland, programmatic market in poland](https://nt.technology/wp-content/uploads/2022/06/poland-1.png)
![digital advertising in saudi arabia, programmatic advertising in saudi arabia](https://nt.technology/wp-content/uploads/2022/05/saudi-arabia-1.png)
![Marketing for holidays 2023. Advertising for holidays 2023. How to improve ad strategy before holidays 2023. Holiday customers behavior trends 2023](https://nt.technology/wp-content/uploads/2023/10/advertising-for-holidays-in-2023.png)
![What is Meta-DSP and what are its advantages](https://nt.technology/wp-content/uploads/2019/11/meta-dsp-1.png)
![Intent marketing for brands. What is intent-driven marketing](https://nt.technology/wp-content/uploads/2023/10/intent-driven-marketing.png)
![digital advertising market in mena region](https://nt.technology/wp-content/uploads/2019/11/mena-region-1.png)
![](https://nt.technology/wp-content/uploads/2024/05/programmatic-for-b2b-1270x720-1.png)
![how brands may prepare for cookieless future](https://nt.technology/wp-content/uploads/2021/04/cookies.gif)
![how much effective is advertising on tiktok,effectiveness of tiktok advertising, how much profit tiktok ads can get for brands](https://nt.technology/wp-content/uploads/2021/10/tik-tok-1.png)
![digital advertising in canada](https://nt.technology/wp-content/uploads/2020/09/canada-1.png)
![](https://nt.technology/wp-content/uploads/2023/11/eng-mmm.gif)
![](https://nt.technology/wp-content/uploads/2023/06/cza-1.png)
![Marketing for holiday, advertising for holiday](https://nt.technology/wp-content/uploads/2022/10/rk-eng-1.png)
![digital advertising market in iran, programmatic advertising market in iran](https://nt.technology/wp-content/uploads/2022/07/iran-1.png)
![digital advertising in nordic region, programmatic advertising in nordic](https://nt.technology/wp-content/uploads/2019/11/nordic-region-1.png)
![](https://nt.technology/wp-content/uploads/2023/08/how-to-reach-african-online-consumers-1.png)
![gamification in advertising, what is gamification and how to use gamification in advertising to boost profit](https://nt.technology/wp-content/uploads/2021/12/gamification-in-modern-advertising-1.png)
![programmatic advertising in pakistan, advertising market in pakistan](https://nt.technology/wp-content/uploads/2022/04/pakistan-1.png)
![digital advertising market in cyprus, programmatic advertising market in cyprus](https://nt.technology/wp-content/uploads/2022/08/cyprus-5-1.png)
![What is customer journey map. What is customer journey analytics. Everything you need to know about CJM & CJA. How much can CJM & CJA help business to boost efficiency of marketing strategy](https://nt.technology/wp-content/uploads/2022/06/cjm-3.0-1.png)
![what is first price auction, what is second price auction, what is the difference between second and first price auctions](https://nt.technology/wp-content/uploads/2022/07/auctions-1.png)
![Digital advertising market in Indonesia, Programmatic advertising market in Indonesia, Indonesia](https://nt.technology/wp-content/uploads/2022/04/indonesia-1.png)
![programmatic in apac region, programmatic market in apac region, digital advertising in apac region](https://nt.technology/wp-content/uploads/2019/11/apac-region-1.png)
![Mrketing for finance business, how to promote finance products and service, marketing for banks](https://nt.technology/wp-content/uploads/2023/11/advertising-for-holidays-in-2024-1.png)
![What is look-alike targeting. How dos look-alike targeting work](https://nt.technology/wp-content/uploads/2022/05/look-alike-targeting-1.png)
![what is native advertising, Why is native advertising so popular?](https://nt.technology/wp-content/uploads/2019/09/why-is-native-advertising-so-popular_-1.png)
![What is people-based marketing. Benefits of people-based marketing, how to implement people-based marketing into strategy](https://nt.technology/wp-content/uploads/2022/07/people-based-1.png)
![advertising for retail business, how to increase revenue with ads for retailers](https://nt.technology/wp-content/uploads/2023/06/advertising-for-retail-business.gif)
![digital advertising market in south africa, programmatic advertising market in south africa](https://nt.technology/wp-content/uploads/2022/04/south-africa-1.png)
![advertising in tough times, marketing for tough times](https://nt.technology/wp-content/uploads/2022/09/advertising-in-tough-times-1.png)
![social media platforms for advertising, audience of social networks](https://nt.technology/wp-content/uploads/2020/11/social-1.png)
![digital advertising market in nigeria, programmatic advertising market in nigeria](https://nt.technology/wp-content/uploads/2022/08/nigeria-1.png)
![Advertising for travel business in APAC, marketing for travel business in APAC](https://nt.technology/wp-content/uploads/2023/06/marketing-for-travel-business-in-apac-1.png)