Effectiveness of advertising on TikTok

  • OCTOBER 14, 2021
  • Author: Lizaveta Zhuk

TikTok is full of stereotypes. The most banal and widespread is about TikTok’s audience. For example, TikTok is a social media app used only by children and teenagers. So, brands shouldn’t use TikTok for advertising because ad campaigns won’t bring any conversion. It will be a total failure. But is this true? Let’s break down that myth and examine why advertising on TikTok can succeed.

What Affects The Success Of AN Advertising Campaign?

  • Audience
  • Competition
  • Ads format

Indeed, it is only a tiny part, but one of the most important. And all of these points we can find on TikTok. According to what we told you in the last article, TikTok’s audience is very active and involved. The presentation of TikTok confirms that expression. According to the survey of TikTok:

  • 42% of users say they’re on TikTok to discover new things and brands.
  • 67% believe that the platform gives them ideas about new brands and products.
  • 57% have been inspired to purchase something they saw on TikTok.
  • 83% say that TikTok played a role in their purchase decision.

Source: Business Insider

One of the secrets of such involvement is hidden in five words ― the effect of full immersion. We can’t convey everything with pictures or text. Fullscreen video allows, shows, reveals, and exposes the value of the brand for clients. So if a person sees an advertisement and understands why he should click/buy/browse by ad, then the efficiency of the advertising campaign will increase.

TikTok hasn’t got a lot of ads. Most of the brands haven’t used the app for ad campaigns yet. Competition between different brands is weak too. The audience extends as well as deficiency of new content. So an organic approach is increasingly seen on TikTok in comparison to other social media sites now.

The unobvious bonus of TikTok is organic content. The effect of “blind as a mole’s eyes” isn’t about TikTok. Users perceive ads as native content of the platform and have a better reaction to the advertisement.

Brands can choose an ad’s format depending on the purposes of campaigns on TikTok. For example, our task is to make better brand awareness. TikTok offers a hashtag challenge ad format for that purpose. It is a one-of-a-kind engagement format that users immerse themselves into the content of the brand and its products.

How Does It Work?

Let’s give a real ad campaign as an example. NYX is a cosmetic brand from Los Angeles. Its Butter Gloss product line has become a cult favorite among the beauty community. NYX wants to expand that product line and graduate it to a mainstream beauty must-have. The brand collaborated with TikTok to reach a new, massive audience and raise awareness with the Hashtag Challenge. NYX with TikTok created hashtag #ButterGlossPop with energy and a catchy song, especially for the challenge. According to the rule, TikTokers should apply on their lips Butter Gloss to the music and flare. The TikTok community quickly jumped in on the fun, but they could also simply click through to an integrated shopping experience.

#ButterGlossPop of the NYX was viewed more than 11 billion times. TikTokers created two million videos for the challenge. The Butter Gloss product was introduced to a large and creative new audience. So NYX decided to carry out Brand Lift. The result was grand. Brand awareness and ad recall rose over 42% and 79% accordingly.

What Is About Ad Format?

TikTok introduced new and unusual ad formats, for example, the Hashtag Challenge and Branded Effects. Also, you can find well-known ad formats such as video, native, and banner ads ― Brand Takeover, In-feed ads, and Top View. Creativity is a secret for successful ad campaigns independently of ad formats in TikTok. Users want to relax and have fun with short videos in the app, so ads should suit these requirements.

We’ll speak more about ad formats in the following article.

Conclusion

A magic wand for successful ads doesn’t exist. Every advertising campaign is hard labor, which includes a lot of points, for example, media strategy. That labor leads to a better commission for professionals.

If you want to promote your brand in TikTok, contact us, and we’ll help make effective ad campaigns for you.

advertising on connected devices, what is it ctv advertising, what is ctv ads
Blog
It's high time to say goodbye to cable TV. Lets talk about what connected TV and OTT are, and why marketers should pay attention to them?
Read more
Blog
As a marketer, the best way to maximize the return on investment of media spending is to truly understand consumer behavior. Let’s break down the African online consumer behavior in our article and how to apply these trends in ad strategies to outperform KPIs.
Read more
digital advertising market in philippines, programmatic advertising market in philippines
Blog
Here are the main features and market peculiarities for programmatic media buying in the Philippines, and its outlook for future growth.
Read more
digital advertising market in mena region
Blog
Programmatic is one of the most popular advertising technologies. Let’s see the main programmatic market peculiarities of MENA region.
Read more
what is native advertising
Blog
Native ads that are programmatically bought and placed offer brands the ability to capitalize on increased relevance and personalization.
Read more
how brands can prepare for holidays, how to prepare advertising strategy for holidays, holiday marketing advices
Blog
Holiday marketing can be tricky: there’re a lot of doubts and competitors. So NT talks about how to prepare an ad campaign for the holiday in 2022.
Read more
Blog
In-game advertising can help brands drive engagement, outreach and conversions. Let’s learn more about in-game ads in our new article.
Read more
Blog
Here are the main features and peculiarities of digital advertising market and future prospects for programmatic buying in Switzerland.
Read more
digital advertising market in armenia, programmatic advertising in armenia
Blog
Armenian digital ad market is moving towards programmatic advertising. So let’s learn about potential and market peculiarities in our article.
Read more
Blog
Programmatic is one of the most useful ad technologies. Here are the main programmatic trends and market peculiarities of Nordic region.
Read more
digital advertising market in egypt, programmatic advertising egypt
Blog
Egypt is one of the largest digital markets in the MENA region with a wide audience and opportunities for brands. Let’s learn more about that in our article.
Read more
digital advertising market in poland, programmatic advertising in poland, programmatic market in poland
Blog
Poland is one of the fastest growing markets for programmatic advertising. Let’s learn deeper about outlooks and market peculiarities in our article.
Read more
Blog
Meta-DSPs help marketers achieve the best results in a cost-efficient way while unifying the strengths of the strongest different platforms.
Read more
Blog
Marketing business during a crisis can be tricky if brands launch ads blindly, so here are some tips to aid efficient advertising in times of crisis.
Read more
Blog
Traveling among APAC customers on the rise so it's time to upgrade your ad strategy considering new behavior tendencies and peculiarities.
Read more
digital advertising market in cyprus, programmatic advertising market in cyprus
Blog
Cyprus' digital advertising market has seen significant growth. Let’s learn more about peculiarities and statistics in our article.
Read more
social media platforms for advertising, audience of social networks
Blog
Social media rules the world: let’s see the most popular platforms and how they can help advertisers reach their target audience correctly.
Read more
digital advertising market in austria, programmatic advertising market in austria
Blog
The potential of programmatic ads in Austria is clear: it’s an incredibly growing industry. Let’s learn more about market features and forecast in our article.
Read more
advertising for retail business, how to increase revenue with ads for retailers
Blog
How should retailers adapt their ad strategies to efficiently interact with users and drive sales? Let's look at five point in our new article.
Read more
Blog
First-price auction is a new reality of the ad world. So let's go back to the basics and learn about the second and first-price auction: what it is, how it works, etc.
Read more
digital advertising market in south africa, programmatic advertising market in south africa
Blog
The South African digital market shows considerable growth. Here are the main features and programmatic peculiarities of those countries.
Read more
Blog
Users’ behavior is changeable. So brands should find a way to adapt to it. Customer journey analytics can help. Learn more in our article.
Read more
DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising
Blog
DOOH ads are the best choice for brands who want to reach their audience wherever they are. Let's learn more about DOOH advertising in our article.
Read more
audience targeting in digital advertising, how does audience targeting work
Blog
Targeting allows getting across to motivated consumers without having to deal with irrelevant audiences who won’t purchase your product.
Read more
Blog
Let’s take a look at the main features, market peculiarities and future prospects for programmatic ads in Singapore, Vietnam and Myanmar.
Read more
telegram marketing, advertising on telegram messenger for brands
Blog
Telegram is a promising ever-growing platform for brands with engaging audiences and efficient ads. Let’s learn more about it in our article.
Read more
programmatic advertising in pakistan, advertising market in pakistan
Blog
Here are the main features and peculiarities of digital advertising market and future prospects for programmatic buying in Pakistan.
Read more
effectiveness of tiktok advertising, how much profit tiktok ads can get for brands
Blog
Marketers are interested in how many effective ads and benefits there are on TikTok. We tell about this and take for example ad campaign NYX.
Read more
what is people-based marketing, people-based marketing efficiency
Blog
People-based marketing helps brands provide personalized experiences for users, improve communication with users and so on. Learn more in our article.
Read more
Blog
India has one of the most steadily-growing advertising markets in the world. Here are the main features for programmatic buying in India.
Read more
Blog
The main features and peculiarities of digital advertising market and future prospects for programmatic buying in The United Arab Emirates.
Read more
digital advertising market in australia, programmatic advertising market in australia
Blog
Stay on top with the main features and peculiarities of digital advertising market and future prospects for programmatic in Australia.
Read more
digital advertising in saudi arabia, programmatic advertising in saudi arabia
Blog
Saudi Arabia has huge potential for programmatic ads. However, there are some peculiarities of the ad market. Let's learn more in our article.
Read more
Blog
Google will block third-party cookies by 2022. Here we prepared useful tips on how marketers can adapt to perform in a cookieless future.
Read more
Blog
Let’s see the main features and market peculiarities of programmatic advertising market in Indonesia, and prospects for its development.
Read more
what is target audience, how to define target audience
Blog
Target audience, what is it? How can you determine it? Our article reveals all you need to know about it to enhance marketing strategy.
Read more
digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal
Blog
Here are the main features and peculiarities of digital ads market and future prospects for programmatic buying in Spain and Portugal.
Read more
Blog
Programmatic is one of the most useful and dynamic ad technologies. Here are the main programmatic market peculiarities of APAC region.
Read more
digital advertising market in iran, programmatic advertising market in iran
Blog
Advertising market is quite different in Iran, especially when it comes to digital ads. Let’s learn more about digital ads market peculiarities in our article.
Read more
Blog
Games are conquering the world in different ways: video games, interactive serials with a possibility to control actions of the main hero, and, of course, gamification in advertising. So let’s find out why games are so popular and effective and how marketers can use them.
Read more
Blog
Look-alike helps to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
Read more
e-commerce trends 2023
Blog
The E-commerce world is a big one with constantly changing trends and users behavior. We look at it for 2023, and talk about the most actual in our article.
Read more
Blog
Programmatic buying dominates in the Canadian digital advertising market. Here are the main features and programmatic peculiarities of Canada.
Read more
digital advertising market in nigeria, programmatic advertising market in nigeria
Blog
Nigeria is one of the largest advertising markets in Africa with its features and peculiarities. Let’s learn more about it in our article.
Read more

Blog
A cookieless era is coming: how advertisers can adapt
Blog
The Role of Gamification in Modern Advertising
Blog
Africa goes digital: how brands may reach their target audience in this region
social media platforms for advertising, audience of social networks
Blog
Choosing the right social media to reach your target audience
how brands can prepare for holidays, how to prepare advertising strategy for holidays, holiday marketing advices
Blog
How brands become the most powerful Jedi with ad campaign for 2022 holiday season
digital advertising market in armenia, programmatic advertising in armenia
Blog
Programmatic in Armenia
digital advertising market in south africa, programmatic advertising market in south africa
Blog
Programmatic in South Africa
what is people-based marketing, people-based marketing efficiency
Blog
What brands should know about people-based marketing: what is it and how works
Blog
Programmatic in Indonesia
Blog
Programmatic in Canada
programmatic advertising in pakistan, advertising market in pakistan
Blog
Programmatic in Pakistan
digital advertising market in philippines, programmatic advertising market in philippines
Blog
Programmatic in the Philippines
digital advertising in saudi arabia, programmatic advertising in saudi arabia
Blog
Programmatic in Saudi Arabia
Blog
Programmatic in India
DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising
Blog
DOOH: What is it and why is it so effective?
audience targeting in digital advertising, how does audience targeting work
Blog
Audience targeting in programmatic
digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal
Blog
Programmatic in Spain & Portugal
Blog
Ads for travel business: what’s new in the APAC region and how to reach its travelers
Blog
Make brand marketing strategy stand out with in-game advertising
digital advertising market in mena region
Blog
Programmatic in MENA region
Blog
Programmatic in Singapore, Vietnam & Myanmar
telegram marketing, advertising on telegram messenger for brands
Blog
Telegram Marketing: What Are Ads On Telegram and Why Brands Should Use It
Blog
First-price vs second-price auction: what is it and what are the differences
digital advertising market in cyprus, programmatic advertising market in cyprus
Blog
Programmatic in Cyprus
digital advertising market in australia, programmatic advertising market in australia
Blog
Programmatic in Australia
e-commerce trends 2023
Blog
5 e-commerce trends to follow in 2023
digital advertising market in egypt, programmatic advertising egypt
Blog
Programmatic in Egypt
Blog
Programmatic in APAC region
advertising for retail business, how to increase revenue with ads for retailers
Blog
Advertising for retail businesses: how to improve ad strategy
Blog
What is Meta-DSP and what are its advantages
digital advertising market in iran, programmatic advertising market in iran
Blog
Programmatic in Iran
digital advertising market in austria, programmatic advertising market in austria
Blog
Programmatic in Austria
advertising on connected devices, what is it ctv advertising, what is ctv ads
Blog
New-era TV: let’s talk about what is CTV and its advantages
Blog
Advertising in Tough Times: How to Communicate Efficiently with Users
what is target audience, how to define target audience
Blog
What is a Target Audience and How to Determine Yours in 2023
digital advertising market in poland, programmatic advertising in poland, programmatic market in poland
Blog
Programmatic in Poland
Blog
Programmatic in the United Arab Emirates
what is native advertising
Blog
Why is native advertising so popular?
Blog
Everything you need to know about look-alike targeting
Blog
Programmatic in Switzerland
Blog
Customer journey analytics & customer journey map: what brands should know about them
digital advertising market in nigeria, programmatic advertising market in nigeria
Blog
Programmatic in Nigeria
Blog
Programmatic in Nordic region
effectiveness of tiktok advertising, how much profit tiktok ads can get for brands
Blog
Effectiveness of advertising on TikTok
CONTACT US
Ready to make your next campaign a success?
We are!

    First name*

    Last name*

    Company or Website URL*

    Phone number*

    Your message

    This site is protected by reCAPTCHA and the Google 
    Privacy Policy and Terms of Service apply.