![](https://nt.technology/wp-content/uploads/2020/09/canada-min.png)
Programmatic in Canada
- Author: Vera Finaeva
Canada has one of the most advanced digital markets in the world. Today programmatic buying still dominates in the Canadian digital ads market. Moreover, Canada, only second in the world to the USA, has embraced programmatic the most.
Digital Ad Market
The Canadian digital advertising market is always on the fast track and programmatic is not an exception. It is predicted that in the near future Canada may spend nearly 99% of digital media programmatically.
According to statistics, in 2019 programmatic digital display ad spend was $3.02 billion and formed 86% of the entire digital ad expenditure. By the end of 2020, programmatic spend is going to increase by 17% and reach $3.54 billion. By the end of 2021 it is expected that programmatic ad spend will amount to $4.05 billion, and its share in digital advertising is going to be 89%.
![programmatic ad spending in canada programmatic ad spending in canada](https://nt.technology/wp-content/uploads/2023/06/shema-45.png)
According to eMarketer Report
Available audience
Reach: 68.44 million
Impressions: 32.71 billion
Ad Formats
In Canada, mobile and video advertising formats are holding strong. Nowadays 70% of digital spend is generated by mobile advertising. Moreover, mobile phones contribute to the highest share in the programmatic ad.
With the expansion of social networks and other online stream services videos have shown the steady growth over the past years. Canadian digital market has witnessed a more than six-fold increase in video ads since 2015. In 2020, video is predicted to overcome other traditional digital display spend for the first time. It is estimated that 72% of digital ad video will be bought programmatically by the end of 2020.
According to eMarketer analysis, video advertising is more prevalent on mobile devices due to great consumption of social networks. In 2020 mobile video ad spend will amount to $1.47 billion, and will grow by 8.5% in the next year. It is predicted that mobile video will make up to 89.6% of the entire digital video advertising in 2020.
![video ad spending in canada video ad spending in canada](https://nt.technology/wp-content/uploads/2023/06/shema-49.png)
Ad Inventory
Top Websites Ranking:
google.com, youtube.com, facebook.com, google.ca, amazon.ca, twitter.com, instagram.com, live.com, yahoo.com, reddit.com
Top SSPs used in Canada:
- Atedra
- Hivestack
- Index Exchange
- M32 Connect
- Teads
- Triton Digital
- Verizon Media
- ZEFR
Top DSPs used in Canada:
- AcuityAds
- Amazon Advertising
- Curate Mobile
- Chameleon Digital Media
- Google Display & Video 360
- Quantcast
- Verizon Media
- OUTFRONT
Top Ad Exchanges in Canada:
- Triton Digital
- Verizon Media
- Hivestack
- Index Exchange
- Digital Audio Exchange
- Amazon Publisher Services
Top Publishers in Canada:
- Spotify
- Snapchat
- News Minute Network
- Postmedia
- Alliance
- YouTube
Market Peculiarities
In the Brand Safety Barometer Report, IAB Canada has found that in 2019 more than 50% of the advertisers that participated in the survey were not familiar with the available brand safety tools.
Read also
![](https://nt.technology/wp-content/uploads/2024/05/programmatic-for-b2b-1270x720-1.png)
![Advertising for travel business in APAC, marketing for travel business in APAC](https://nt.technology/wp-content/uploads/2023/06/marketing-for-travel-business-in-apac-1.png)
![digital advertising market in spain, digital advertising market in portugal, programmatic advertising in spain and portugal](https://nt.technology/wp-content/uploads/2022/04/portugal-1.png)
![what is native advertising, Why is native advertising so popular?](https://nt.technology/wp-content/uploads/2019/09/why-is-native-advertising-so-popular_-1.png)
![Marketing for holiday, advertising for holiday](https://nt.technology/wp-content/uploads/2022/10/rk-eng-1.png)
![digital advertising market in armenia, programmatic advertising in armenia](https://nt.technology/wp-content/uploads/2022/07/armenia-1.png)
![digital advertising market in cyprus, programmatic advertising market in cyprus](https://nt.technology/wp-content/uploads/2022/08/cyprus-5-1.png)
![digital advertising market in nigeria, programmatic advertising market in nigeria](https://nt.technology/wp-content/uploads/2022/08/nigeria-1.png)
![advertising in tough times, marketing for tough times](https://nt.technology/wp-content/uploads/2022/09/advertising-in-tough-times-1.png)
![digital advertising market in poland, programmatic advertising in poland, programmatic market in poland](https://nt.technology/wp-content/uploads/2022/06/poland-1.png)
![What is people-based marketing. Benefits of people-based marketing, how to implement people-based marketing into strategy](https://nt.technology/wp-content/uploads/2022/07/people-based-1.png)
![digital advertising market in iran, programmatic advertising market in iran](https://nt.technology/wp-content/uploads/2022/07/iran-1.png)
![](https://nt.technology/wp-content/uploads/2023/08/how-to-reach-african-online-consumers-1.png)
![](https://nt.technology/wp-content/uploads/2024/04/guide-for-brands-into-lead-generation-marketing-1270x720-min.png)
![E-commerce trends for brands, e-commerce trends for next year, trends in e-commerce](https://nt.technology/wp-content/uploads/2023/06/e-commerce-1.png)
![Intent marketing for brands. What is intent-driven marketing](https://nt.technology/wp-content/uploads/2023/10/intent-driven-marketing.png)
![digital advertising in switzerland, programmatic advertising market in switzerland](https://nt.technology/wp-content/uploads/2021/02/switzerland-1.png)
![what is first price auction, what is second price auction, what is the difference between second and first price auctions](https://nt.technology/wp-content/uploads/2022/07/auctions-1.png)
![top digital marketing trends for 2024, the biggest digital marketing trends to watch out in 2024](https://nt.technology/wp-content/uploads/2024/01/top-digital-marketing-trends-for-2024.png)
![programmatic in apac region, programmatic market in apac region, digital advertising in apac region](https://nt.technology/wp-content/uploads/2019/11/apac-region-1.png)
![DOOH ads what is it, how does dooh work, the efficiency of digital out of home advertising](https://nt.technology/wp-content/uploads/2022/09/dooh-3-1.png)
![Advertising in Telegram](https://nt.technology/wp-content/uploads/2022/10/reklama-v-telegram-4-1.png)
![advertising for retail business, how to increase revenue with ads for retailers](https://nt.technology/wp-content/uploads/2023/06/advertising-for-retail-business.gif)
![digital advertising market in austria, programmatic advertising market in austria](https://nt.technology/wp-content/uploads/2022/07/austria-1.png)
![digital advertising market in australia, programmatic advertising market in australia](https://nt.technology/wp-content/uploads/2020/10/australia-1.png)
![digital advertising market in philippines, programmatic advertising market in philippines](https://nt.technology/wp-content/uploads/2020/10/philippines-1.png)
![digital advertising in saudi arabia, programmatic advertising in saudi arabia](https://nt.technology/wp-content/uploads/2022/05/saudi-arabia-1.png)
![digital advertising in Singapore, Vietnam & Myanmar, programmatic advertising in Singapore, Vietnam & Myanmar](https://nt.technology/wp-content/uploads/2019/12/singapore-vietnam-myanmar-1.png)
![how brands may prepare for cookieless future](https://nt.technology/wp-content/uploads/2021/04/cookies.gif)
![](https://nt.technology/wp-content/uploads/2024/06/reklamnye-kreativy.png)
![What is customer journey map. What is customer journey analytics. Everything you need to know about CJM & CJA. How much can CJM & CJA help business to boost efficiency of marketing strategy](https://nt.technology/wp-content/uploads/2022/06/cjm-3.0-1.png)
![Mrketing for finance business, how to promote finance products and service, marketing for banks](https://nt.technology/wp-content/uploads/2023/11/advertising-for-holidays-in-2024-1.png)
![how much effective is advertising on tiktok,effectiveness of tiktok advertising, how much profit tiktok ads can get for brands](https://nt.technology/wp-content/uploads/2021/10/tik-tok-1.png)
![digital advertising market in the united arab emirates, programmatic advertising market in the uae](https://nt.technology/wp-content/uploads/2021/02/united-arab-emirates.png)
![What is look-alike targeting. How dos look-alike targeting work](https://nt.technology/wp-content/uploads/2022/05/look-alike-targeting-1.png)
![Digital advertising market in Indonesia, Programmatic advertising market in Indonesia, Indonesia](https://nt.technology/wp-content/uploads/2022/04/indonesia-1.png)
![audience targeting in digital advertising, how does audience targeting work](https://nt.technology/wp-content/uploads/2019/07/targeting-1.png)
![](https://nt.technology/wp-content/uploads/2024/03/healthcare-marketing-advertising-1270x720-min.png)
![](https://nt.technology/wp-content/uploads/2023/11/eng-mmm.gif)
![Marketing for holidays 2023. Advertising for holidays 2023. How to improve ad strategy before holidays 2023. Holiday customers behavior trends 2023](https://nt.technology/wp-content/uploads/2023/10/advertising-for-holidays-in-2023.png)
![What is attention advertising, how to maximize users attention](https://nt.technology/wp-content/uploads/2023/12/attention-advertising-how-to-maximize-users-attention-1-1.png)
![digital advertising in india, digital advertising market in india, programmatic in india, programmatic advertising market in india](https://nt.technology/wp-content/uploads/2020/08/india-1.png)
![](https://nt.technology/wp-content/uploads/2023/06/cza-1.png)
![digital advertising market in south africa, programmatic advertising market in south africa](https://nt.technology/wp-content/uploads/2022/04/south-africa-1.png)
![digital advertising in nordic region, programmatic advertising in nordic](https://nt.technology/wp-content/uploads/2019/11/nordic-region-1.png)
![gamification in advertising, what is gamification and how to use gamification in advertising to boost profit](https://nt.technology/wp-content/uploads/2021/12/gamification-in-modern-advertising-1.png)
![in-game advertising, what is in-game ads](https://nt.technology/wp-content/uploads/2022/10/game-ad-1.png)
![social media platforms for advertising, audience of social networks](https://nt.technology/wp-content/uploads/2020/11/social-1.png)
![What is Meta-DSP and what are its advantages](https://nt.technology/wp-content/uploads/2019/11/meta-dsp-1.png)
![advertising on connected devices, what is it ctv advertising, what is ctv ads](https://nt.technology/wp-content/uploads/2023/06/ctvott-protiv-kabelnogo-tv-1.png)
![digital advertising market in egypt, programmatic advertising egypt](https://nt.technology/wp-content/uploads/2022/07/egypt-1.png)
![digital advertising market in mena region](https://nt.technology/wp-content/uploads/2019/11/mena-region-1.png)
![digital advertising in canada](https://nt.technology/wp-content/uploads/2020/09/canada-1.png)
![programmatic advertising in pakistan, advertising market in pakistan](https://nt.technology/wp-content/uploads/2022/04/pakistan-1.png)