Why is targeting in programmatic ads better than usual?
One of the biggest wishes of each marketer is that advertisements see only the target audience of their brands. Only in this case ad campaigns will give profit in money and customers. And programmatic provides this opportunity for brands as well as other targeting benefits:
- Improved targeting capabilities.Through programmatic advertising, you can easily target the specific audience you want to reach using all target opportunities. Rather than trying to reach sports car fans on an auto site, brands have the opportunity to create an audience segment of sports car fans and reach them across hundreds of websites, wherever they happen to be online.
- More targeting options.Programmatic targeting is much wider and more versatile than classical digital tools. So it helps reach any specific user on any platform and at any time.
- Precise targeting. Programmatic is based on artificial intelligence and machine learning algorithm that allows finding high-intent target users wherever they are in the open internet and even offline with DOOH.