What is TV Sync?
TV Sync is an opportunity to synchronize digital advertising with TV advertising campaigns and expand reach. Individual vendor solutions vary, but the general concept of TV Synced Ads is simple: when certain TV programs, moments or commercials air, a trigger is sent within seconds to a digital ad buying platform to surround the target audience with a brand’s ads on the second screen — tablets or smartphones.
Advertisers may choose different ad formats for second screens — from banners, videos to promo-posts on social networks. Users will see an advertisement in a digital source that he or she scrolls while watching TV.
Brands may use this tool to get synergetic effects by synchronizing both TV and digital ad campaigns and significantly boost brands awareness and outreach of campaigns.