What is Social ads?

What is it?

Social ads are automatically purchased ad impressions through specialized ad platforms on social media — Instagram, Facebook, Twitter, Linkedin, TikTok and so on. AI-algorithms will analyze data, define where the target audience of brands, and show their advertisements on the right social network. 

Ad formats

Ad formats depend on social networks where advertisements would be placed. Ad formats depend on social networks where advertisements would be placed. Most common ad formats for advertising in social media — promo posts, stories and carousel ads, video ads, and lead generation form (Facebook and LinkedIn only). 

What goals can it help achieve?

Social ad is a good choice to increase brand awareness, outreach of ad campaigns and attract high-engagement users to a site. Also, it can help with boosting conversions and qualified leads due to performance ad format — lead generation form. 

Targeting opportunities

You can show ads for the target audience using the following targeting options:  demographic, interest, behavior, geo, relationship status, educational status, location, placement, device and platform targeting and so on. 

Payment model

The most often used payment models for advertising in social media are CPC and CPM.


  • It helps brands to develop a loyal customer base.
  • User-friendly and unobtrusive advertising that leads to increased users’ attention and interest as well as higher CR.
  • Can be a cost-effective solution for businesses.

It helps users make purchase decisions — 76% of social media users say they are influenced by these platforms when it comes to their purchases.