What is retargeting?

Retargeting is a method of targeting when the brands’ products or services promote for users who have already interacted with brands and visit its websites but haven’t made a purchase. Usually, brands need to implement a particular pixel (a little piece of code) into their website to collect users’ data about their behavior on a brand’s site and later display a retargeting advertisement for those users based on this data. 

It provides opportunities for brands to move users through the sales funnel to complete conversions and drive brands’ profit.