What is look-alike targeting?

Look-alike targeting helps deliver ads to the people who look and act just like a brand’s target audience. It works through a combination of machine learning algorithms, combining the audience data you select, and an intelligent look-alike modeling algorithm. 

Look-alike targeting helps to attract only your relevant audience. This is because it is tailored to your ideal customer’s specific behavioral characteristics, meaning it will help you to achieve excellent results. At the same time, this type of targeting is only suitable for brands with a large amount of collected audience data. The larger and higher quality the source database is, the better the performance indicators will be. The data must be correctly divided into segments, so that each of them will have their own distinctive characteristics.