What is CTV ads?
What is it?
It is advertising on connected devices — an ecosystem of devices connected to the Internet: Smart TVs, game consoles, and Set-Top-Box (TV box).
The main ad format on CTV is video, including in-stream, out-stream, pre-roll, mid-roll, and banners.
What goals can it help achieve?
- Increase brand awareness and users interest
- Drive users engagement
- Tell wide audience about new brands products or services
- Drive demand on brands’ products or services
- Boost conversions
Advertisers can reach their target audience with CTV ads using the following targeting options: demographic targeting, income, location, platform targeting, ACR targeting, behavioral, cross-devise and so on.
CPM is a payment model for connected TV advertising.
- Premium inventory.
- Opportunity to do deep data analysis.
- Almost 100% visibility.
- Rich targeting options