What is contextual targeting?

Contextual targeting involves taking a look at the different categories or keywords of the current page being viewed by the client and then displaying ads that are only important to that specific content. You can apply the following options:

• Keywords provide you with the opportunity to display ads on your site containing different keywords (such as clothing, accessories);
• Topics – by using this you can select a wider range, specific topics or utilize both at the same time (fashion and style);
• The placement provides you with the opportunity to select certain websites, videos or apps that you want your ad to be displayed on.

For example, if a user is reading an article about sports shoes, using contextual targeting brands may show him or her an ad for a sports shop or sneakers.