What is Brand Lift?
Brand Lift is a tool that helps advertisers to evaluate the impact of their ad campaign on perception of its brand by users. Brand Lift study considered the following metrics:
- Brand Awareness (conducting by Interactive surveys)
- Brand Interest (Analysis of search activity of the exposed group of your target audience before and after the campaign)
- Ad Recall (conducting by Interactive surveys)
Brand Lift helps advertisers align their ad activities with marketing goals they aim to achieve. Based on Brand Lift study results, brands may optimize their ad campaigns, marketing strategy and other.