What is CTV ads?

What is it? 

It is advertising on connected devices — an ecosystem of devices connected to the Internet: Smart TVs, game consoles, and Set-Top-Box (TV box). 

Ad formats

The main ad format on CTV is video, including in-stream, out-stream, pre-roll, mid-roll, and banners.

What goals can it help achieve?

• Increase brand awareness and users interest
• Drive users engagement
• Tell wide audience about new brands products or services
• Drive demand on brands’ products or services
• Boost conversions 

Targeting

Advertisers can reach their target audience with CTV ads using the following targeting options: demographic targeting, income, location, platform targeting, ACR targeting, behavioral, cross-devise and so on.

Payment model

CPM is a payment model for connected TV advertising.

Benefits

• Premium inventory. 
• Opportunity to do deep data analysis.
• Almost 100% visibility.
• Rich targeting options