How it works: Programmatic for brands

Nowadays it’s really hard to imagine a successful brand without its presence in the digital space. The main anguish for brand marketers was how to reach their target clients with the right message, wherever they may be, and what is even more important is how to reach this audience at the right moment. Programmatic acts as a powerful enabler in order to avoid excessive emails, long and mostly ineffective negotiations with the advertising manager or editor of this site or platform. In this paper, we will look at the opportunities for brand marketers using programmatic advertising, discuss the most efficient channels for branding campaigns and explore the challenges that can lead to the waste of budget without achieving KPIs.