CTV. All you need to know

Traditional television with fixed program timing and universal advertising continues to lose popularity. In its place comes Connected TV (CTV). In the United States, the percentage of people who have never used cable television, have turned it off, or are going to do so shortly is 64%. CTV gives freedom not only to the audience but also to advertisers. After all, the functionality of CTV is much broader and more efficient. You can broadcast ads to the large screen of your target audience without high prices, analyzing the results, and conducting optimization. All this makes CTV a big player in the advertising world.