Due to users’ privacy concerns, Google announced that it will phase out third-party cookies by 2022. That’s why advertisers are searching for alternatives to continue audience tracking, targeting, and advertising efficiency measurements. We have prepared useful tips on how marketers can adapt to perform in a cookless future.
Measurement is essential for every advertising campaign and is a key for optimization. If you don’t know what to measure, you don’t know how to make your advertising better and what to do next. Our tips will help you to understand what metrics to choose to evaluate your advertising campaign properly.