Nine out of 10 conversions happen offline. This means that it's becoming increasingly important for brands and marketers to synchronize their offline conversions like in-store purchases, visits or consultations with their digital marketing efforts. Advertisers will better understand customer behavior at various stages of their buyer journey, these insights will help to create a better media strategy to take the most of your digital advertising. In this paper, you will learn how to track when your ad leads to a conversion offline and outside of your website.