Advertising has been placed in public places for ages of human history. From the first sales ad scribbled on papyrus in ancient Egypt to painting posters on the streets, brands used ads in public places to promote products and services to passersby. Out-of-home advertising was popular because of its practical, simple, straightforward, and effective way to “сatch” the audience's attention for that period. However, the age of digital is here and thriving. Technology solutions are becoming more advanced and are improving the way out-of-home media deliver brands’ messages. As a result, digital out-of-home was created. Let's learn more about DOOH advertising in our white paper.
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