NT KPI MAP
Measurement is the key to any advertising campaign optimization. That's why it is important to understand what metrics to measure at every step of user's path to purchase. Use our KPI map to evaluate your advertising campaign effectiveness correctly.
Tracking offline conversions
If you want to get a full picture of how your campaign is performing and get more customer insights which could make your targeting more detailed, then you should start tracking offline conversions.
How it works: programmatic for brands
Despite the many advantages of programmatic media buying, there are still brand marketers who leave programmatic out of the game because they think it has nothing to do with increasing brand awareness, influence consideration, or sustaining client loyalty, but rather with performance marketing. Although brands can and should engage their customers with useful experience and we will tell you how.
Recommendations on Designing Creatives for Advertising
Today more advertisers understand that experiments work. So you should know how to create and design creatives that will attract attention to your product or brand.
Brand Lift: Measuring the efficiency of brand advertising
So, you’ve invested a substantial sum of money in your advertising campaign to increase your brand recognition, and now you want to know whether the campaign succeeded - ask your audience with Brand Lift.