TV Sync allows for the synchronization digital ads simultaneously with TV ads. This powerful tool triggers online banners or any other form of online advertising on all the devices used by a potential customer when TV commercials are on.
TV Syncing is a good opportunity for advertisers allowing them to:
- reach the audience which multitasks during commercial breaks by surfing the Internet, checking their social accounts and mail, etc. (62% users do this!);
- increase synergistic effect by synchronizing two powerful media channels – TV advertising and digital advertising;
- build complex multi channel communications by using wide-target-audience creatives on TV and personalized creatives in digital;
- synchronize digital ads with TV commercial of your own product over those of competitors’ ones;
- conduct complex analysis on TV and the Internet.
TV Sync works according to the following scheme:
- Monitoring, ads recognition and analysis are conducted;
- Notifications of relevant broadcast TV commercials algorithms are developed;
- Programmatic placement of online media through our own Trading Desk;
- Optimization of advertising campaign based on TV ratings and users profiles;
- Complex analysis of TV and digital channels is carried out.
Putting TV Sync into practice of advertising campaigns gives the following results:
- Increase banners’ CTR on average by 43%;
- Drives conversions (for e-commerce) on average by 32%;
- Improves TV advertising performance (+14% Brand Lift).