According to official statistics, social networks cover almost a third of the world population, forming a new huge platform for ads placement. The real power of Social Media Advertising lies in the extensive coverage of users, deep targeting settings, and strong engagement metrics that makes this media channel pretty efficient when running an advertising campaign.
Besides typically paid content, social advertising provides additional features other media channels are lacking. Among them are social shopping (“buy” button on Instagram) and live broadcasts (Periscope, Blub, Facebook Live).