Client: Luxury men’s watches manufacturer
Task: Brand campaign to promote the new luxury watches model line
1. Setting target options for a wide range of audience that could be interested in luxury watches, using the following configuration:
- male users, aged 30+, high-income earners, decision-making positions at work
- female users, aged 25+, visiting luxury events, clients of expensive boutiques, fashion houses, beauty salons – those who could be looking for a gift for a spouse or a partner
2. Contextual targeting to the websites:
- dedicated to the news and business topics
- containing information on products and services of premium segment
- dedicated to premium class car reviews
3. Using social media advertising possibilities – Instagram ads in the news feed with the carousel gallery.
4. Utilizing retargeting for users who spent more than 2 minutes on the client’s site or viewed more than 3 product cards with watches.
5. Configuring frequency capping – displaying ads no more than 11 times for one unique user.
- Target audience coverage amounted to 91,5%
- Organic traffic volume increased by 192,3%
- Brand inquiry volume increased by 3,17 times