1. Allocation of segments for the target audience:

• Teenagers to young adults (aged 14-25), single, technology savvy, frequent users of mobile technology
• Adults (aged 25-50), married, looking for a replacement of old devices
• Users who recently purchased any mobile device

2. Creating a banner advertisement to draw client’s attention to special offers

3. Creating a dynamic retargeting campaign for website visitors who:

• spent more than 2 minutes on the website
• viewed more than 3 product cards
• abandoned their shopping carts
• made a purchase (with a special offer for complementary goods)

4. Setting ads frequency capping – 12 times for a unique user

5. Accounting for all types of conversions made (post-view, post-click)