INTRODUCTION:
Client: Brand clothing retailer
Task: Increasing customer LTV by introducing new products to existing customers
SOLUTION:
1. Creating a custom audience for past website visitors:
- Users who care about their appearance, lead an active life or are too busy with their career and hardly have time to shop
- Young users who are interested in fashion and dislike going out for shopping
- Users loyal to the brand
2. Geolocation targeting – cities where the client’s delivery is available
3. Setting up a dynamic retargeting campaign for customers who recently made a purchase from the client’s online store
4. Using dynamic ads representing related products and accessories
5. Retargeting potential customers from Facebook and Instagram using carousel ads
RESULTS:
- The customer LTV increased by 125,4%
- The number of repeat purchases increased by 173,8% compared to the previous period
- The average number of page views increased to 4,26 pages
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